Our story began when our founder, who is passionate about elegant watches, left Sweden for a weekend trip to the Azure Coast looking for inspiration for his next life adventure. One early morning while he was sitting on a bench while enjoying the peaceful atmosphere of the dock, one particular boat caught his eye. It was a beautiful and classic brown wooden boat, named Brochard.

The owner of the boat, an effortlessly elegant man, introduced himself as Dean and invited our founder onboard to take a look. The minimalist craftsmanship and design of the boat, with its elegant lines, gold and silver details and leather accents, worked as a genius revelation for our founder, who feeling a great inspiration went back to the bench and drew on his sketchbook the raw designs of what is now - Lueur - Dean Brochard's first watch collection.

Our Lueur collection
Our Lueur collection, featuring two watch series Classique and Legende, embodies effortless elegance entwined with timeless glamour.
Our founder designed a timeless rectangular shape combined with light or dark dial option and high-quality interchangeable straps in genuine leather, in order to make Dean Brochard's watch an essential for everyday elegance to wear everywhere and anytime.